Today more and more people have taken a look at a home-based business as their primary business. It’s people disillusioned with the corporate world, baby boomers who don’t want to or can’t afford to retire, housewives in need of extra family income, as well a the unemployed who cannot find anything other than working as McDonald clerks or Wal-Mart greeters. And people are looking at their home-based business as their primary business and not just the multi-level marketing that is usually done off the kitchen table.
Everybody talks about some of the extremely successful entrepreneurs who got their start in garages or basements, i.e. Bill Gates & Paul Allen (Microsoft), Ted Waitt & Mike Hammond (Gateway), Larry Page & Sergio Brin ( Google), Pierre Omidyar (eBay), Michael Dell (Dell Computers) and Jerry Yang & David Filo (Yahoo). These entrepreneurs eventually moved away from their garages and into the corporate world where they operate billion dollar empires.
Today’s entrepreneurs who are starting businesses out of their homes are usually staying there, even as their businesses are taking off.
The latest U.S. Census statistics on non-employer firms, defined to include home-based businesses and those run by one or more individuals, show that the number of self-employed reached 20.4 million in 2005, an increase of 4.4 percent from the previous year. According to NASE home-based businesses constitute 53 percent of all small businesses in the United States.
The declining economy is bound to drive even more frustrated people into home-based businesses over the next few years. The majority of Americans believe we are heading into a period of recession. Traditionally, during a recession, more people turn to self-employment because traditional jobs are difficult to come by.
It is common today for young people, raised on computers and the Internet, to want to avoid working for somebody else. Instead they are creating opportunities for themselves outside of the traditional workplace.
So, if 2008 is the year you’re planning to finally break free of the office and start your own home-based business, may it be a consulting business, online retail, eBay business, information marketing or any other plans you may have, you would be well advised not to rush into your dream. Take your time to learn some of the basics about the business model that you want to follow. Don’t quit your day job and start your home-based business the next day.
Fortunately, the Joe Congo Marketing Academy has a program designed just for you that allows you to do exactly that, while gradually building residual income that will continue to increase while you are learning your new home-based business.
For more information, visit http://joecongoattraction.com.

Today we’ll take a look at what you need to consider when deciding what kind of product or services you should market in your homebased business. Surprisingly enough, this is actually one of the easiest decisions you’ll have to make because it really comes down to one simple question.

What is selling on the Internet right now?

The biggest sellers on the Internet are sex sites. I personally would not have anything to do with those sites, so I’m going to focus on the second biggest seller on the Internet.

Marketing and selling information is in response to the vast amount of information that is available on the Internet every day. Think about it. What are millions of people doing on the Internet at this very moment? They are looking for information just like you are now.

In the early days of the Internet everything was free. Today, while people are still searching for free information, they are now accustomed to have to pay for more advanced training. This is creating tremendous opportunities for information marketers.

Selling information digitally over the Internet has several tremendous advantages that you won’t see anywhere else, making it a very lucrative business model.

Here are some of the most important ones:

1. Low start-up costs. If you already have Internet service it is possible to get started without any cost. 2. Very low overhead. 3. Advertising advantages over any other type of media. 4. High perceived product value if you choose the right products. 5. Instant delivery. 6. No shipping and handling costs. 7. No product storage. 8 Unlimited income potential. It is totally up to you how much you’ll make.

What other business can claim all these advantages?

Once the website is set up, all you have to do is focus on your marketing efforts and public relations efforts, such as answering questions sent to your e-mail account. Best of all, you will continue to make money while you sleep, go to church, shop at Wal-Mart, go on vacations or spend quality time with family and friends.

It’s not only the great income potential, but also the lifestyle change that is attractive to all of us.

You can and should eventually produce your own informational products. But in the meantime, who wants to spend all that time writing a book without knowing how to make profits from it? The best way to get started and to learn is to sell other people’s products.

To gain required experience in the online marketing world, I would recommend buying the resale rights to sell other products that have already been proven to sell.